Realtors, do you want to grow your business? Not sure how to get more listings? Consider offering soft staging as part of your listing services. Showcase to the seller that you are going above and beyond to secure the listing and market the property in its best light.
Below are my top ten recommendations for items you’ll use to stage your listing. Here’s a link to my favorites from Amazon and Target.
Soft staging is a great alternative for a seller who plans to live in their home while it’s on the market. The home is typically furnished and occupied and needs a refresh prior to hitting the market. This approach allows potential buyers to envision themselves living in the space. In this blog post, we’ll explore ten essential items that every realtor should have in their toolkit for effective soft staging.
White Hand and Body Towels
Investing in white hand and body towels for bathrooms, especially the powder room and primary bedroom, adds a touch of luxury and hotel-like vibes. White, folded towels create a spa-like atmosphere, making potential buyers feel like their bathrooms are retreats. These Target Hand and Body Towels are long lasting, thick and look great in a bathroom.
Greenery and Filler for Bathrooms and Kitchens
Bring life into bathrooms and kitchens with greenery. Potted plants or small arrangements can add a refreshing and inviting element to rooms, especially kitchens. We use limes, lemons, artichokes as filler for kitchens and place them in low bowls on an island or breakfast table. We also use orchids, ferns and eucalyptus in bathrooms and on counters. Greenery photographs really well in listing photos and gives the appearance of a clean space. Check out these Target plants and we love these fillers from Amazon.
Artwork and Mirrors
Consider hanging or leaning artwork and mirrors above mantles, sofas, entryways above a console table, and primary bedrooms above a dresser. Mirrors give the impression of a larger space. Artwork with color and texture adds visual interest and warmth to a room. The mirrors we used for this install are available at Target. We are also loving this artwork from Threshold.
A Pair of Table Lamps
Ambient light is a soft way to showcase the interior of a home. This is especially important if there are evening showings. Use a pair of table lamps that are at least 25” H on end tables in a family room or nightstands in a primary bedroom. Check out our favorite table and floor lamps here.
White Bedding Set for the Primary Bedroom
Create a luxurious and inviting atmosphere in the primary bedroom with white bedding. Include euros, a comforter, shams, accent pillows, and a throw blanket for a cohesive and sophisticated look. Heres a white bedding set we love.
Accessorize end tables, offices, built-ins, and nightstands with hardback books. These can be sourced affordably from half-priced bookstores or Goodwill. We suggest removing the covers and using white, gray, navy, sage, or charcoal spines as a decorative element.
Cookbooks and Coffee Table Books
Incorporate cookbooks into your kitchen on a counter, floating shelf or on a stand. Coffee table books can be used on a coffee table, dresser, console table, or desk. Our most loved coffee table books are a click away!
Vases and Decor
Accessorize tables with vases and other decorative elements to add visual interest and warmth to a room. Choose items that complement the overall style of the home and serve as focal points for potential buyers. We often use vases in a setting of three – high, medium, and low- on a coffee table, console table, or dresser. We use vases, candles, or plants on a nightstand paired with some books.
Low Bowls for Kitchen Tables or Islands
Add interest to kitchen tables or islands with low bowls filled with decorative fillers like moss, artichokes, avocados, green apples, limes, and lemons. This simple addition can make the kitchen feel more inviting and well-curated.
Pillows and Throws for Sofas
Complete the soft staging look with pillows and throws on sofas, sectionals, and chairs in family and sitting rooms. We suggest using cream, charcoal, or leather pillows. Check out our favorites here.
Soft staging is a powerful yet simple tool for prepping your home for marketing and preparing your listing. Consider incorporating these items into your soft staging toolkit, to create a welcoming and visually appealing environment that resonates with potential buyers, making it easier to sell the property in less time and for top dollar.